Building the one-stop shop for offline expansion in India
Meshr provides emerging brands instant access to distributor networks, city-wide retailer coverage and sales execution — all under one roof.
From first launch to full-scale retail expansion, we handle the chain so brands win faster.
Talk to the FoundersMeshr is India's leading B2B distribution and general trade (GT) execution partner that connects emerging FMCG brands with our extensive, pre-established distributor network. We help new-age brands access instant offline expansion by plugging them into our existing distributor network that spans multiple cities and thousands of retail touchpoints. Instead of spending years building distributor relationships from scratch, FMCG brands can leverage our ready distributor network to achieve rapid market entry and retailer coverage.
Our comprehensive platform enables seamless brand onboarding, connecting FMCG brands with vetted distributors who already have established relationships with kirana stores and retail outlets in general trade channels. Through our proven field sales execution model, we help brands achieve rapid retailer coverage without the complexity of building their own distributor network. Our teams manage everything from brand-distributor matching to in-store visibility, placement, and sell-through tracking across thousands of retail touchpoints.
This turnkey approach to offline expansion allows FMCG brands to focus on product development and marketing while we handle the complexities of connecting them with our distributor network and managing field sales execution. Our existing distributor network spans major cities across India, providing brands with instant access to established distribution infrastructure. We work closely with these distributors who understand regional market dynamics and have deep relationships with retailers in general trade, ensuring faster market entry and better retailer coverage.
Whether you're launching in a new city or scaling across multiple regions, Meshr delivers the distributor network, field sales execution, and retailer coverage you need to succeed in offline expansion. Our data-driven approach to general trade helps FMCG brands optimize their distribution strategy by leveraging our established distributor network, improve in-store performance, and accelerate growth in India's complex offline retail landscape without the years of effort typically required to build distributor relationships.
Offline reach is fractured; brands lose before they scale
Brands launch online but over-index offline — yet their offline channel remains a question mark. India's retail distribution is fragmented, dominated by general trade and small distributors.
Large incumbents have optimised, exclusive networks. Emerging brands face structural barriers: missing links to small stores, high costs, and lost sales momentum.
- ●Lack of systematic access to trusted distributors across cities and regions
- ●Poor visibility over thousands of kirana outlets and low-wallet-share sales teams
- ●High fixed-cost build-out of field teams if brands go it alone
- ●Slow sales ramp-up and weak retailer placement lead to lost shelf-space and momentum
Today
Incumbent
Strong network
Wide retailer access
Emerging
Brand
Limited network
Minimal reach
Meshr: your one-stop shop for offline growth
We aggregate distributors, handle placement, visibility, cash-flow, tech, and retailer coverage — delivering turnkey offline expansion so brands can focus on sales.
- ✓Instant distributor network + city-wide retailer coverage
- ✓Asset-light: we don't own trucks or warehouses – you focus on sales
- ✓Sales-first playbooks: listing, visibility, in-store execution
- ✓Full chain visibility + cash-flow support for brands and distributors
How we deliver real growth
Brand onboards & city selection
Brand plugs into our existing distributor network. We match the right distributors based on category, geography, and retailer reach.
Warehouse & inventory setup
Stock placement in Meshr-managed warehouse hubs. Distributors access inventory for their retailer networks.
Launch + in-store rollout
Our sales team drives placement, shelf build, promotions, and sell-through tracking across thousands of retailers.
Data feedback & scale-up
Measure sell-through, refine SKU-mix, expand to new cities with same proven model and existing network.
Continuous feedback loop
Driving sales in real stores, not just reports
Meshr is live in 10+ cities and counting
Rapid rollout
Launched multi-city rollout for multiple brands in months, not years.
Retail-coverage scale
Accessed thousands of kirana outlets in priority regions through one network.
Sales acceleration
Brands experienced measurable uplift in shelf presence, sell-through and order volume.
Distributor value unlocked
Distributors tapped new brand opportunities, improved turnover and streamlined cash-flow.
Specific numbers available on request
Trusted by high-growth brands and investors
Our brands use Meshr as their offline growth engine; they remain focused on product, we deliver retail scale. We work with D2C and regional brands across food and FMCG, many backed by top-tier consumer investors.
From young challenger brands to established regional players, Meshr is becoming the default partner for offline expansion.
From one-stop shop to full infra stack
Near-term: expand coverage, scale cities, and deepen retailer penetration with standardised playbooks that reduce the marginal cost and time to launch.
Mid-term: roll out our tech and credit layer to further streamline the value chain:
- •Software to bring structure and visibility to the value chain
- •Credit and inventory-financing products built on real operating data
- •Eventually, private labels and category plays built on deep market insight
Turnkey offline expansion today; full infra layer tomorrow. The long-term vision is to become the default offline-expansion infrastructure for emerging brands across India.
Private labels & category plays
Financial products (credit, inventory finance)
Software & data
Physical rails: Brands ↔ Distributors ↔ Retailers
Operator-led team with deep distribution and consumer experience
We've built and scaled field-sales, distributor networks and consumer operations across India.
Shobhit Jain
Co-founder & CEO
19+ years of experience across sales, business and strategy in consulting and high-growth startups, including GSK, Accenture, Snapdeal, Oyo and Cars24. Brings scaled GTM and distribution experience across multiple categories.
LinkedIn Profile
Manik Malhotra
Co-founder
11+ years of experience across consumer, operations and product, with leadership roles at companies such as ITC, Snapdeal, Oyo, Wheelseye and Gigforce. Brings deep exposure to Indian consumer markets and execution-heavy environments.
LinkedIn ProfileTalk to us
We are selectively partnering with strategic capital and investor-partners who understand the value of offline expansion in India's consumer market.